Designer campaign — Madrid

Both, depending on what you need. If you arrive with a locked concept and moodboard, we execute it faithfully. If you have the collection but not the visual idea, we develop the concept, art direction, casting and settings together, starting from your brand's message. A campaign works when everything — model, light, colour, setting, framing — pushes the same idea, and that directing work is as important as the shutter. We define it in pre-production before anything moves.

The ones we agree when defining the campaign, which is why it's the first thing we lock down. The base package covers use on your own channels — web, social, brand communication — and from there we scope paid advertising, billboards, press, point of sale and the territory and duration of the licence. It matters because the models' image licences are tied to that reach: more uses and more time mean a larger licence. I hand it all over in writing so you know exactly what you can publish, where and until when.

A campaign isn't measured in quantity but in images that work. The norm is one key image — the cover, the one everyone will see — plus a set of six to fifteen visuals that support it: figure shots, detail, atmosphere. For each we prepare the formats your channels need: horizontal and vertical, versions with room for a headline in advertising, square and vertical crops for social, and high-resolution files for large format or press. We define the exact deliverable in pre-production based on where it will be published.

Yes. For a campaign we set up the full production: casting models who fit the concept, styling, art direction, hair and makeup, assistants and, if needed, props, a private location or permits to shoot on Madrid's exteriors. We coordinate the whole team so the shoot day flows and every hour of light is used. If your brand already works with part of the team, we slot in without trouble. The production is scoped and budgeted within the project, with everything detailed before we start.