Lookbook — Madrid

It depends on the production level. In studio on a clean backdrop, with a good stylist prepping the garments, you can comfortably cover fifteen to twenty-five looks in a day, with full, mid and detail shots of each. If the lookbook is editorial, with location changes across Madrid, elaborate makeup and more narrative per look, the pace drops to eight or twelve with far more care. We plan a realistic number for the catalogue type and lock it in beforehand so the whole collection is covered without a rush at the end.

Whichever you prefer. We can assemble the full team — models selected for your audience, stylist, hair and makeup — coordinated so the day runs like clockwork, or we slot in with the team the brand already has. For a lookbook, styling is especially important: the stylist steams, fits and preps each garment so it falls perfectly on camera, because a crease or a poor fit takes value off the clothes. We scale the team to the collection's level and budget it within the project.

Yes, and it's standard in a well-thought-out lookbook. From the same session we come away with two material lines: the clean images on a neutral background, cropped for your online store's product page, and the context or editorial images, vertical and horizontal, built for Instagram, printed lookbook and press. That way one day pays off across every channel under one brand tone. We agree at planning what proportion of each type you need so the selection isn't unbalanced.

The project includes commercial use of the images for your brand: online store, catalogue, web, social media, newsletters and brand communication, with no per-photo cost. What's worth defining from the start is use in paid advertising — billboards, media ads, prolonged paid campaigns — and the duration, especially because models usually have their image licence limited in time and medium. We put it in writing in the quote so you know exactly what you can do with each image and for how long.