Street style photoshoot — Barcelona

It depends on the length. In a 90-minute session I recommend one or at most two looks: the time is better spent shooting than changing. In a 2 to 3 hour session you can comfortably bring three or four looks. We change at points along the route, and I usually point out a nearby café or discreet spot at each location to make it practical.

In Barcelona it's almost impossible to avoid some life in the background, especially in the Gothic Quarter and the Born. What I do is wait for the moment or the framing where people are far enough or out-of-focus enough not to compete with the subject. Sometimes a blurred passer-by or a moving bicycle adds energy to the image: it's part of the DNA of urban street style. If we want completely clean backgrounds, we go to quieter spots or shift the time to the early hours.

Yes. I work with fashion, accessories and lifestyle brands for Instagram content, digital lookbooks, seasonal campaigns and PR. If the brief is for a brand campaign, we ask for a brief, references and mood board so the result fits the brand's visual identity. We also deliver with a usage licence for all digital formats and all agreed channels.

Not at all. Most of the people I work with aren't professional models. Street style works precisely because it doesn't look for the perfect pose but the authentic moment. I give concrete direction — where to look, where to put your hands, how to walk — and work at a pace that doesn't create pressure. After the first ten or fifteen minutes people forget about the camera and that's when the best images arrive.