Instagram tour — Madrid

Both. Beforehand you tell me your aesthetic and your kind of content — more fashion, more travel, more urban — and I propose a tailored route with the spots that fit best and perform best on social. If you have specific locations you've seen and want, we include them. I know the light and crowd timings, so I plan for each place to give you the best result and to avoid the crowds.

Yes. I shoot from the start with how you'll post in mind: I frame vertically for Stories and Reels, leave room for text and stickers, and also capture square and horizontal versions for the grid and other platforms. In the delivery I include the optimised crops, so you don't have to reframe anything. If you work a specific format, tell me beforehand and I prioritise it.

Yes, it's a much-requested extra. At each spot we spend a few minutes on vertical clips made for Reels: a slow-motion walk, a turn, a detail in movement. They don't replace the photo, they complement it, and they give you that dynamic material that works so well on social right now. We add it to the plan at booking to reserve the time needed on the route.

Timing is key for that. Most people arrive mid-morning and mid-afternoon, so I plan the busiest stops — Plaza Mayor, the Templo de Debod — for first thing or right at golden hour, when the place can breathe. I also know the angles that isolate the subject from the background and the framings that dodge the crowd. And if a spot is impossible, I always have an equivalent alternative on hand.