Designer campaign — Ibiza

Why Ibiza for a designer campaign

A campaign needs a hero image that holds up on billboards, covers and screen. Ibiza delivers real scale and drama — the silhouette of Es Vedrà over the sea, the walls of Dalt Vila, the solar white of Las Salinas — bringing high-end production value without the cost of a far-flung trip or a built set.

The island also offers something hard to fake in a studio: intense Mediterranean light with character and a bohemian-luxury imaginary recognised worldwide, instantly tying a brand to freedom, sun and exclusivity. It's a comfortable production destination, with technical crew, casting agencies and suppliers at hand.

Concept, locations and production

We start from the brand's concept and moodboard and build a shoot plan: the hero image, vertical and horizontal variants for different media and, if needed, video capture on the same day for the moving version.

We choose locations that dialogue with the product: Es Vedrà and the west coast for natural epic at sunset, Dalt Vila for historic luxury and stone texture, Las Salinas and the coves for solar minimalism. We handle permits, technical crew (lighting, direction, assistance) and casting with local agencies.

In summer we plan the shoot around the light: sunrise and golden hour to dodge the heat and crowded beaches, and Ibiza's celebrated sunset for the hero frame that defines the campaign.

Rights, timeline and budget

A campaign is quoted per project: it includes pre-production (concept, scouting, casting), shoot day(s), crew and high-end post-production. Usage rights (media, territory and duration) are defined in writing and reflected in the budget.

As a reference, a campaign starts from a full day with crew; cost depends on creative ambition and usage licence. We deliver a hero selection within days and retouched masters in 3-7 days, in every agreed format (print, digital, OOH, social).