Lookbook — Barcelona

The editorial tells a story with the clothing as the excuse: concept, atmosphere and an auteur image come first. The lookbook has a direct commercial goal: show each garment clearly so it's understood and desired. That doesn't mean flat photos — they still have character and a backdrop with personality — but the product is always the lead, with silhouette, colour and detail clearly legible. For a brand launching a collection, the lookbook is the sales tool; the editorial, the image one.

Both options work. I have trusted contacts in Barcelona — models, styling, hair and make-up — I can coordinate to suit the collection's tone and budget. If the brand already works with its own model or team, perfect, I coordinate with them from the brief. The key is locking the casting and team in pre-production so shoot day flows and we make the most of every minute with the clothes on.

Yes. I deliver the high-resolution files for catalogue and print plus optimised versions cropped to the formats your brand uses — product cards, carousel, stories, web banners. All with the same colour, light and tone so the catalogue and the online shop read as one coherent unit. You just upload them; the format-adaptation work is already done.

Yes, and it's ideal for a brand. In the first lookbook we define a brand style — type of light, palette, framing, model direction, level of retouching — and document it to repeat campaign after campaign. That way, even as the collection changes, your visual identity stays recognisable and professional from one season to the next. Working with the same photographer on each launch is the easiest way to build a solid brand image.