Lookbook — Seville

It depends on the size of the collection. A capsule can be done in eight to twelve looks in half a day; a full season of twenty to thirty looks calls for a full day or even two with location changes. For each look we usually get a full shot plus details, so the production pace is what sets the schedule. When you send me the garment line-up we size together how many shots and how many hours the collection needs.

Yes, we put together the full team if you need it. We work with trusted models, stylists and makeup artists in Seville and propose a casting in line with your brand profile and the collection. We can also work with your own model or team if you already have them. Styling in a lookbook is key: each garment falling well, accessories supporting without stealing focus, and the whole series keeping coherence. We size and quote it before we start.

Yes, we plan it that way from the start. For each look we think the framings so they work across formats: a full vertical shot for the product page and catalogue, medium and detail shots to enrich the page, and compositions made for the feed and stories. We deliver high-resolution files for print and light optimised versions for the online store, where load speed matters for conversion.

The brand receives a commercial usage licence to sell the collection: website, online store, printed catalogue, social and showroom material, with no per-image cost. The scope — duration, territories, whether it includes paid advertising or billboards — we define in the quote from the start so it's clear. If there's a model, their image rights are agreed in a release they sign for the agreed uses. I keep the copyright and the ability to show the work in my portfolio, barring a confidentiality agreement.