Lookbook — Alicante

A lookbook has a clear commercial goal: to show the collection in an ordered, consistent way so the client understands and desires each garment. The aesthetic is clean and homogeneous, the priority is the clothing looking good. An editorial, by contrast, tells a story with concept and art direction, where the garment is part of a narrative. We do both; tell us whether you need it to sell (e-commerce, catalogue) or to build brand image and we guide you to the right format.

Whichever you prefer. If you don't have a team, we coordinate model casting, styling and makeup with trusted professionals in Alicante and the Costa Blanca, matched to the collection's style and budget. If you already have your model or stylist, we work with them without issue. We decide it in pre-production to split tasks —who brings the wardrobe, who prepares the look order— so on shoot day everything is ready and the day is productive.

It depends on the product and the use. Studio with a neutral background gives a very clean, comparable series, ideal for e-commerce and for the garment to be the absolute star. Outdoor in Alicante —the Explanada marble, Santa Cruz colour, the sea— brings context, atmosphere and life, perfect for brand lookbooks, seasonal fashion or collections with a Mediterranean spirit. Often the best is to combine: clean product frames plus some shots with surroundings for social.

Yes. We deliver the images in the formats and ratios your platform needs —square or vertical for e-commerce (Shopify, WooCommerce, marketplaces), print-catalogue versions and verticals for Instagram and TikTok— with colour calibrated true to the garment and, if you ask, a clipped white background for product listings. You just tell us the sizes and platforms in pre-production and we leave it all ready to upload without editing.